#Elegant designbox professional#

Depending upon gender, the same colour can be liked or disliked with great intensity.

Varying colour trends: Colour can be deceptive at certain times as well.

So, it will not be wrong to say that branding merely doesn’t depend on the colour itself. More than often, branding can be perceived as a blend of two or more colours one being dominant on the other or a correlation of two colours and personal taste, culture, demographics, location all can be significant factors to perceive a brand.

Outdoor, Rugged nature can be related to Deep Yellowīut, at the same time, it should also be kept in mind that branding is too broad to be generic in terms of colours.

High class, charm, elegance, royalty, youthfulness, happiness can be the remnant form of Violet.

Reliability, success, intelligence can be attributed to Light Green.

Excitement, daring, warning, being imaginative can be traced to Red.

Sincerity, honesty, trustworthiness, cheerfulness can be related to the colour – Blue.

Psychologist and Stanford professor Jennifer Aake has pointed out in her study, “ Dimensions of Brand Personality”, five core brand personality traits that can be attributed to different colours, such as: It may sound abrupt but as per the research, the impact of colour on effective branding indicates the relationship of perceived appropriateness of the colour being used for the particular brand. The research citing ‘ Impact of colour on marketing,’ discovered that 90% of consumers make spot judgement of a product based on the colour associated with it. Researchers have always been fascinated regarding the impact of colour on branding and the effectiveness of choosing the right colour for the brand to make it presentable, appealing and attractive to lure the customers. Importance of colour on branding & psychology: Choosing the right colour can be the most crucial factor that can elevate a brand to a global level or can be a complete disaster and finish the brand in spite of being great on the quality side. Branding has always been one of the most intriguing and fascinating topics for marketers, as it creates a visually appealing representation of the product or the organization and distinguishes it from the others. Therefore, all of her cakes, butter creams, and fondant are made from scratch, with only the finest ingredients.The psychology of branding has always been a debatable topic and in the era of the internet and hyper information, it is quite obvious that the discussion will go to the next level.

#Elegant designbox professional#

In addition to providing every client with personal and professional service, her priority is to deliver a delicious cake that your guests will rave about. Mary Ann specializes in creating unique and personalized cakes that will be the centerpiece of your wedding reception or event. Her cake studio is a sanctuary to all things cake it’s where she bakes and creates all of her masterpieces. Today, you can find Mary Ann in her studio perfecting recipes, creating edible flowers and decorations, learning a new technique, or sketching designs for her clients. If she wasn’t in the kitchen with her mother and grandmother, creating a sweet treat or holiday dessert, she’d be off in her own world with a pencil and sketchbook in hand. Like many, Mary Ann’s fascination with both began at a very young age. The Fancy Cake Box was created by combining a love of baking and a passion for art.